Scientia Potentia Est – Knowledge is Power
What does this phrase mean to
you? As a Property Manager you must know
your market, your sub-market, current vendor rates, current demographics, rental
performance and renovation costs. This
education is invaluable to your profession.
This is what sets you apart from the crowd.
When you educate yourself, you create the ability to make
better decisions, create more evolved and intelligent thoughts, improve the
lives of yourself and those around you, and make yourself a more valuable
professional.
This, in turn, leads to referrals. The more educated a professional you are, the more people will
want to be around you, the more they will want to work with you, the more they
introduce you to others who need your help or can help you, and the more doors
and opportunities open in your profession. This high level of professional
option gives you the freedom to choose from many different paths. And that
freedom is power.
Nothing is more powerful in this industry than an educated
professional. Many of our markets and
sub-markets are suffering due to lack of educated management. When this happens we all pay the price. Owners are taken advantage of and investors
lose income. When this happens, we as
property managers suffer from the bad reputation of a few unprofessional
companies when owners and investors lose faith in our industry.
There are many educational resources available to us as
professionals. Check out your local
apartment association, industry related blogs and get involved in community
related organizations such as the chamber of commerce. Educate yourself. Knowledge is Power!
Athena Barnhart
VP Operations
Mission Property Management
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