Staging a mini-model apartment
We’ve all had that one apartment. You know the one. That bane of your existence apartment that
has been sitting on your vacancy report week after week. Now you are closing in on your 30 day mark
and after showing this apartment over 20 times, you still don’t have a
lease.
Quit bashing yourself.
It’s not your leasing chops.
Sometimes apartments just don’t lease.
It could be the noisy neighbors upstairs, the back window overlooking
the trash bin (who hasn’t had that one?) or any number of things that are
completely out of your control.
Instead of dropping your price (again) or offering a
ridiculous leasing special, why not try a mini-model?
The mini-model apartment is very similar to a model unit,
but it has been strategically stripped down to the bare essentials. It
eliminates the bulk and expense while still delivering results.
The mini-model includes just enough items to give potential tenants the same
feeling as a full model apartment. Let’s
take a look at a few things that will help you and your closing ratio.
A welcome mat is essential.
In the Kitchen set up a plate, a cookbook, and a wine glass and a place-mat on the counter. Drape a kitchen
towel over an oven handle and maybe a mat on the floor. Living areas can require a bit more
work. A chair stolen from your community
center usually can work wonders. As can
that potted silk plant from your office.
Throw a nice $5.00 Ross bought throw blanket over the arm and now you
have a reading nook in the corner of your empty living room.
Bathrooms can be a nice touch as well. Grab an inexpensive shower curtain (please
make sure you iron it!), a wash cloth, hand towel and a nice paper-wrapped soap
on the counter can make an empty, sterile bathroom look inviting. Hang a few nice hangers (velvet or cloth
covered) in the master bedroom closet and place a hat box on the shelf and you
have a really inviting mini-model for under $100.
Happy Leasing!
Mission Real Estate & Property Management, Inc.
3600 Pegasus Dr #15 Bakersfield, CA 93308
3600 Pegasus Dr #15 Bakersfield, CA 93308
No comments:
Post a Comment